Data is being readily collected both online and off and this has added to the increased privacy concerns over personal information being used. Companies are leveraging the power of Artificial Intelligence which helps them collect data from different sources easily. Social media activities are tracked that support data-driven decision-making. This is also true in the case of the healthcare sector, but it remains a challenge to get the trust of consumers which can drive them to share their personal data readily.

The value of EHR software data privacy

Most healthcare organizations in the US take patient privacy seriously and recognize the importance of personal/confidential medical files. This data is stored in the Electronic Medical Records (EMR) Software to be used by healthcare providers to make informed care decisions.

In the year 1996, HIPAA became a law in the United States to safeguard the interest of all patients. Therefore it is important that healthcare organizations, hospitals, and clinics deploy a HIPAA compliant software platform to ensure data protection round the clock.

Consumer data is important to enhance patient care

The advancement in data collection technology and the use of the internet has made consumers reluctant in sharing their medical and EHR data according to  JAMA Network Open published in January 2022.

Having digital data at hand is vital to find new trends, observe public health, and find out proactive ways to improve healthcare. For example, fitness trackers are a great way to monitor an individual’s health by revealing insights about heart rate and stress levels. This data helps to offer recommendations to improve personal health and lifestyle. It is a big challenge for healthcare organizations to find out different methods to encourage consumers to share their data willingly.

How to boost consumer data sharing?

In order to collect patient data readily, healthcare companies need to remove any barricades to participation. Companies also need to understand which consumer is participating and which ones are not and find out why they’ve made the following decision.

To propel data sharing healthcare organizations should maintain the highest security protocols and ensure everyone in the organization is following them. Security standards can be maintained by updating policies and procedures and running background checks on all the staff members. Also, institutions need to keep the patients aware of the security measure they are taking and strongly believe in.

Other potential solutions to increase consumer data sharing include communicating the value of their participation in the future of patient care and making the whole participation process appreciated at the point of engagement.