The Electronic Health Records (EHR) Software market for ambulatory practice is dynamic with fierce competition between software vendors. Medical practices continue to observe the many options of EMR Software providers.
The KLAS 2024 Ambulatory/PM Mindshare Report
A new KLAS report has revealed that software vendors, athenahealth EMR Software, and Epic EHR Systems dominate the EHR mindshare amongst ambulatory care organizations. This suggests that Epic EMR and athenahealth software are more generally recognized, trusted, and favored in the healthcare market than their competitors.
This signifies that the vendor’s software is well-known among healthcare professionals and receives much attention and consideration when choosing an Electronic Medical Records (EMR) Software solution.
Collection of Mindshare Data by KLAS
152 ambulatory practices were surveyed and asked by KLAS about which EHR Software vendors are preferred and why. KLAS also asked about other 100 ambulatory practices that are in the process of implementing an EHR system or have just purchased one.
The primary reasons that affected the decision of a new ambulatory EMR software included an intuitive softer interface, interoperability options, and platform technology.
Preference for Epic EMR Software and athenahealth EHR Software
Ambulatory practices that preferred Epic EMR Software vendor was mainly due to the following reasons;
- Robust software functionality and tools
- Stability
- Easy to maintain Epic Software
- Efficient and practical system
- The vendor offers strong interoperability for seamless data exchange
Whilst ambulatory practices considered athenahealth EMR Software due to the vendor’s ability to offer:
- High platform quality
- Usability
- Cloud-Based functionality
- Commitment to enhancing the EHR system
Large independent practices also favor Epic Software and athenahealth EMR for their innovative and strong platform and features.
Benefits of Having a Greater EHR Mindshare
Having more mindshare can lead to many advantages for an EMR software vendor:
- Larger customer base and an increase in EHR Software market share.
- Gain a competitive advantage against other vendors in the health IT market.
- Stronger brand loyalty with practices and providers.
- Reap new opportunities for expansion
Why have athenahealth and Epic EMR Software achieved a higher EHR mindshare?
Epic EMR software and athenahealth software have made significant marketing investments in an attempt to increase mindshare. Additionally, they have developed solid connections with influential leaders in the healthcare sector. Both vendors are well-known, offer top-notch customer support and service, and are always coming up with new ideas to adapt to the changing needs of their customers.
As a result, these software vendors receive a great amount of attention and evaluation when ambulatory clinics adopt an EMR solution.
