Denver Health located in the heart of Colorado is a reputed health system offering care to patients since 1860. Denver Health offers primary, specialty, and acute care services. The health system knows that establishing strong and everlasting patient relationships is vital to enhance health outcomes and boost patient satisfaction scores.
Understanding Customer Relationship Management (CRM) in Healthcare
The concept of customer relationship management is still relatively fresh in the healthcare sector. However, due to a move to patient-centered care and increasing competition between hospitals, health systems have realized that CRM should be one of their prime focus for a prosperous healthcare venture.
CRM (customer relationship management) refers to the strategies, methods, and technologies used to manage and improve interactions and relationships between healthcare practitioners and their patients.
Epic Cheers –CRM Module
Epic EMR Software Solutions have developed a CRM module tagged Epic Cheers to enhance patient engagement. Customer relationship technology helps healthcare organizations to automate and streamline existing processes to improve the overall patient experience and loyalty scores.
Denver Health making the most out of Epic Cheers
The health system has leveraged Epic’s CRM module, Cheers to seamlessly communicate and connect with patients to discuss their health, wellness, and lifestyle. The customer relationship management solution can enable Denver Health to build better patient relationships.
Since the COVID-19 pandemic, patients have been casually skipping wellness visits, and scheduled check-ups with their healthcare providers. Through Cheers, the health system will be in a stronger position to get to talk to patients about their care.
Denver Health uses the module to communicate with patients on topics such as vaccinations, screenings, medication adherence, and chronic care management. The robust technology has helped the health system increase wellness visits, vaccinations, and activity on the patient portal EMR Software. This can also play a vital part in having a positive impact on clinical outcomes.
Key Benefits of Using Epic Cheers
Cheers is designed to meet the clinical needs of any healthcare organization and also foster strong and healthy patient relationships. Denver Health can reap the following advantages while using the robust CRM module:
- Inclusive patient data integration
- Seamless integration with Epic EHR Software
- Boost patient engagement with trusted and secure HIPAA-Compliant channels such as the MyChart patient portal platform.
- Outreach messages can be easily personalized and tailored
Customer Relationship Management in healthcare is especially significant in today’s healthcare arena because it enables providers to provide more individualized treatment, strengthen patient-provider connections, and enhance overall patient outcomes.
