Patients are your direct consumers who purchase healthcare services from hospitals, clinics, and other healthcare organizations and they expect to be provided with unsurpassed patient experience. Patients do a lot of research online to get the best services out of every money they spent on different treatments and diagnoses. Potential patients look at online reviews from your existing patients to know the quality of healthcare services you are offering. If your current patients rate you well, your practice will attract new patients which means that your revenue stream will grow up.
How to gain positive patient reviews?
When your practice will offer the best care to their patients against their peers then you will surely earn positive reviews and feedback from your patients. Here are some of the ways practices can ensure to gain positive patient reviews,
- Improve patient satisfaction
- Engage all your care team members
- Encourage your patients to review your healthcare service
- Staff should be driven to collect positive patient reviews
- Publish your positive reviews on a platform
Reputation management is critical for the success of your practice
Consumer trends revealed that 84% of patients in the United States read online patient reviews to determine their choice of healthcare provider and 80% of these patients trust patient reviews just like personal commendations. The bottom line, your online presence makes a big impact on the success and growth of your practice, if you are getting more and more positive patient reviews then you will attract new patients to use your healthcare services. A negative patient review could be alarming and can discourage patients from coming to your practice. Therefore, attracting patients should be a major vision of your healthcare organization.
Tips to great online patient reviews
- Concentrate on the patient experience – Your aim should be to elevate the patient experience by offering seamless services at every point of the patient journey. This can start from an easy online booking facility, an easy patient check-in process, and a clinical visit. Practices can deploy technology solutions to enhance the patient experience by streamlining the booking process through Patient Scheduling EMR Software Patient Portal EMR Software solutions can also be used to facilitate seamless communication between the provider and the patient and make patients feel involved throughout their healthcare journey by easily viewing their personal information and viewing lab results easily. By elevating patient experience through the use of digital technology solutions your practice can get the right patient reviews. It is important that the staff members share the same vision and greet the patients well in the waiting room and solve any queries they might have. During the clinical encounter, doctors should make their patients feel relaxed and give their undivided attention to them. The patient should come out satisfied from the examination room.
- Engage all your team members – it’s a fact that every person in your healthcare organization can make an impact on the patient. Doctors, nurses, administrators, front desk staff members, and billing professionals all play an important role to provide value to your patients with the right ethics, knowledge, and energy. Patients expect the best and this can be done by undivided attention and being there when the patient needs your help. For example, medical billing members should be considerate and provide the right information about balances with patients.
- Encourage your patients to write reviews – Patient users use websites such as ZocDoc or Healthgrades to evaluate healthcare professionals and book their appointments. Your practice must register on these websites to help your practice survive and have the right online presence. If you get a negative review you shouldn’t worry but your aim should be to reply to that review and improve on that facility, this will show that you take reviews seriously and make a change for the better.
- Encourage staff members to get positive patient reviews – You can motivate your staff members by providing them simple and rewarding incentives such as an office party or a care team member’s dinner if they get more positive reviews for your practice.
Final Thoughts
Improving patient experience can be a challenging task however it is possible if your healthcare organization uses the right, robust technology solutions and involve team members to provide a satisfying experience at all points of care. You must take your staff members on board in this vision to enhance the patient experience to get positive reviews. Offering excellent care and services can get keep getting you great reviews. We hope that the strategies and tips mentioned above get you the reviews you want!
